ou’re like a lot of small agency owners or freelancers, you probably waste a lot of time selling to prospective clients who don’t end up buying your services.
Consider this scenario:
- You go out and have conversations with people.
- Someone expresses interest in your services so they ask you to book a coffee or meeting at their office.
- You have the meeting, learn what they want and follow up the next week.
- You send them a proposal and then… nothing.
Over the weeks and months you follow up to see if they still want to work with you and then you find out you didn’t get the job. Or even worse, they want yet another meeting before agreeing to move ahead.
Finally you land some work with a client and spend your time executing, only to be back in the same position a few months later hunting for the next client.
It can be a frustrating, seemingly endless cycle where you bleed hundreds of hours selling to tire kickers.
Scott Gellatly, owner of Bollo Empire, wants to change all that and help you sell smarter and more efficiently. Kevin and I sat down with Scott to chat about how he helps other agency owners turn their sales process into a nearly automated system and increase their close-rates.
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