How to Make Sure Your Business is Found on Google

Every day millions of people go online to search for businesses exactly like yours – but are you taking the right steps to make sure your website will be found?

We’ve all been there – from searching for the perfect ratatouille recipe to locating a trusted mechanic, the first place we go to find that thing we need is Google. So when you want your business’s website to show up as the solution for your target audience’s needs, you’ll want to do everything you can to be listed at the top of Google’s search results.

We’ve got the key SEO steps you need to get your site found on Google.

Submit Your Site to Google

Search engines crawl the web collecting information to index millions of web pages every day. While your site is likely to be discovered by Google without you doing anything at all, you can speed up the indexing process by submitting your site to Google through this link: Submit site to Google.

Bonus! You can re-submit your site every time you make a change. This will keep Google in the loop about important updates to make sure that the latest version of your site is accurately indexed.

For additional search engine love, submit your site to Bing.

Select the Right Keywords

Keywords are words and phrases that set the tone for your site’s content. They’re generally the most common words that you use in your titles & text to help define what your site is all about. When Google crawls your site, it picks up on those commonly used words, and uses them as ‘keywords’ or content clues to accurately rank your site pages.

The content on your site can make or break whether or not your desired audience will find you. That’s why it’s essential to select the right words and phrases in your website’s content and SEO settings. When writing the content on your site, factors such as location and niche business offerings can play a big part in the exact wording that you’ll want to use. Here’s an example:

Let’s say you run a cake shop. In some parts of the country, a word like patisserie might be more commonly used than bakery, meaning that depending on your key audience you might want to adjust your content accordingly.

Use Google’s Keyword Planner to find ideas for the keywords most relevant for your business.  The keyword planner is a useful tool for learning what people search for in your area and will allow you to find your own relevant keywords to add to your site’s content.

Once you know which keywords you want to use, integrate them into your site’s titles and text. Make sure they flow naturally within the content and avoid keyword “stuffing”- do not overuse keywords in your text because Google can penalize you for bad practices. With so many factors that go into keyword selecting, you’ll want to do a little extra research to make sure you’ve got it right. This blog post on Simple SEO Tips to Skyrocket Your Google Ranking is a great place to start.

Master Meta Tags

Did you know: the content that shows up on search engine results isn’t always directly taken from a website’s content? Called meta titles & meta descriptions, the text attributed to your site on search engines can be customized to give those unfamiliar with your business deeper insight into what your website has in store. That’s why meta tags should be added to each page of your site. Think of your meta tags as short introductions that tell people who’ve come across your site pages on search engines a little bit about you. If you’ve got a Wix website, here’s how you canchange the meta tags for your site.

When you add meta tags, keep in mind that this text appears in Google’s search results and will be viewed by potential visitors as they decide whether or not to enter your website. We’ve got great tips on how to create the perfect meta tags for your site in this post on Writing a Title that Google Will Love.

Link Your Website to Your Social Profiles

If you’re serious about your online marketing, you probably already have a social media presence for your brand. Add your site’s link to your Facebook, Twitter, LinkedIn, Google+ accounts and everywhere else you have an online presence, to beef up your link trail.

For extra SEO powers: share a status update about your site on those networks. Since search crawlers visit sites with links, you increase your chances of getting discovered on search engines faster.

Add Your Site to Local Directories

More often than not, the things that people search for online can be right in their own neighbourhood. In fact, the latest stats show that local searches lead 50% of mobile visitors to step into stores within one day.

If you’ve got a physical storefront, you’ve got a whole different set of rules to get your shop found on Google. Check out these local SEO tips for how to get your storefront found on Google.

How do I get my Website found on Google?

Make sure it is Search Engine Friendly

• Ensure each Page has a proper Title (seen in the bar along the top of the window and on the taskbar button along the bottom)
• Each Page should contain different Description Metatags (special hidden code that suggests what description to use and what words people might use to find your site)
• Use Search Engine Friendly URL - e.g. bbc.co.uk/weather
• The website is regularly updated at least once a month with some change (e.g. news, or events)

Submit your website to Search Engines

You can go to Google, Yahoo, Bing, etc. and 'invite' them to come and 'crawl' your website (that means an automated programme will attempt to index the content of your website looking for text and metatags.

Tip: Check out Easykey's SEO1 Super Submission Service

Continually Research your Keywords

Keywords are the words or phrases people might use to find your website. For instance typing the word easykey into Google will bring up this site at number one. Impressed? - You shouldn't be! Afterall easykey is an unusual word - so it is a rather large needle in a relatively small haystack. What if someone searched for word training essex ? (for people who have never heard of Easykey)

Find out what search phrases were used to find your website - you might be surprised e.g. in the last week the easykey website was found using the phrase An important choice to make: your browser You need to keep changing the content of your website using phrases and keywords that are targeted at who you want, (there is no point in using keywords that no-one is searching with)

Get links to your website on other websites

There are many websites out there that offer free or low cost links to your website. With some careful selection, a link to your website on the right kind of site for your target audience can bring in some quality leads. What would you rather have -5 visits a day from your dream clients or 240 visits from anybody? There are many directory style websites - choose carefully Read This - Should I use yell.com, thebestof, aboutmyarea?

So if you are an estate agent covering the Pelhams area for example - sponsoring the community website atwww.thepelhams.net with a banner will target an audience of people interested in that area. If you are paying, always check out the number of hits and particularly the number of unique visitors to the site. For example the Pelhams website currently averages over 5,200 hits a day comprising of over 360 different visitors a day.

 

Here are some useful links to websites offering free links to businesses:

• HotFrog - UK-wide Online Business Directory
• UK Small Business Directory
• Ware Online - only businesses in Ware
• Hertfordshire.com - any business in Hertfordshire

Another strategy is to trade reciprocal links with your non-competitors. So think laterally - If you are a hairdresser your target audience is probably interested in holidays, new cars, garden design, distinctive furniture, beauty treatments, eating out etc... Now find popular websites in your geographical area and offer to link to their website if they link to yours.  From experience we would strongly advise against any automated backlinking procedures.  Smart Search Engines like Google are getting wise to these techniques and it can result in significantly harming your website ranking.  Think of your visitor and only offer them genuinely recommended appropriate and relevant links.

Use Search Engine Optimisation (SEO) services

Search Engine Optimisation (or SEO) describes the service of using a professional computer consultancy to do all the leg work for you. Don't be taken in by cold telephone calls or emails promising to get you onto the first page of Google. Read about How to spot SEO Scams.

Tip: Easykey offer several SEO packages

Explore Easykey Search Engine Optimisation Services

Hopefully you have found this article useful.  Find out more about the SEO services we offer:

	SEO1 - Super Submission Your website is submitted for indexing to over 3,000 Search Engines and Directories every month
	SEO2 - Detailed Analytics Providing You Insights with Detailed Statistics
	SEO3 - Proactive Action Providing You with Suggested Actions and Implementing Your Approved Changes to Your Website
	SEO4 - Managed AdWords Don't waste your Google AdWords Budget and your precious time

Learn More

Easykey offers a regular training course entitled How to use the Internet to Promote Your Business

Claim Your Free Part 1 EBook

Six Fundamentals for an Effective Website Strategy

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5 Things We Can Learn from Engadget.com about Blogging

One the best tech blogs in the world did not happen by accident. It took time, hard work and focus. Most of all, it took commitment. We looked long and hard and came up with a list of 5 things we call can learn from this behemoth.

1. Identify Your Niche: The blog is precise in its content. You will not see something here just because its popular or trending. If something doesn’t fit, don’t waste your time, move on.

2. Be Consistent: Post regularly, if you can’t find something to write about, look harder. Use tools like Google Trends, competitors to think of topics to cover.

3. UX Matters: Let’s face it, a shabby looking blog is never going to succeed. Its not only difficult to navigate, it portrays a lack of interest in the initiative. If you’re not serious about your blog don’t expect your visitors to be either.

4. Make Sharing Easy: In today’s time, it’s criminal to not use social media in your promotions. . If you’ve got great content that is share worthy, integrate social media plugins to make it easy for your readers to share it. Choose, social networks depending on the vertical you’re into. A fashion blog will perhaps do better with Pinterest. Not to say, Facebook and Twitter should be used less, but understanding your audiences social behavior is important.

5. Ride the Wave: A part of churning good content is to be on top of breaking news. Your aim at any point should be to break a news. If you can manage to do this consistently, you’ll soon be invited to events to cover events as they break (Think Apple launch events)

6 (Bonus) Feature Famous Authors: Sure, this will be difficult to begin with but there’s no harm in trying. Featuring famous guests to write on your blog is a sure-fire way to get attention.

How to Use Images in Email Campaigns

by Prabhakar on September 29, 2015 in Web

Unless you’re a “Nigerian prince” begging for cash until his “bank account” gets “unfrozen” and he can “pay you back,” there’s no reason your emails should look like spam.

Unfortunately, when you leave out images in favor of all text emails, your newsletters can seem morelow-rent than professional communication.

According to a recent study on email marketing effectiveness, 82% of people pay more attention to emails with pictures. Here are some dos and don’ts when it comes to using images in your emails, courtesy of Constant Contact:

DO: Limit the number of images you use. Three or fewer generally results in the highest click-through rate.

DO: Spotlight your products, services, employees, and customers.

DON’T: Use a PDF instead of your email template. Your content won’t display for many customers, and you won’t be able to track the number of clicks in order to strategize for future campaigns.

DO: Use stock photo sites for photos that you don’t have or can’t create on your own.

DO: Make sure your image is the right size or slightly larger — you can always crop an image that’s too big, but if the file is too small and you stretch it, the image will appear pixelated.

DON’T: Use sample stock photos that are watermarked. It not only looks unprofessional, it can lead to copyright issues.

And for the sake of people everywhere, let’s hope that fake Nigerian royalty doesn’t read this 

Email Marketing – An influential strategy to yield maximum ROI At Parnets Digital Advertisements Bangalore

Email Marketing – An influential strategy to yield maximum ROI

Now a days Email marketing is utilized by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method may not immediately understand why it is so popular amongst companies in a variety of industries, but here are many reasons why email marketing is seen by many as an important marketing tool.

There are a lot of misconceptions about email prospecting. It is time to stop being afraid to use email to reach new customers. Effective email prospecting involves contacting well-qualified prospects with repeat touches that establish you as a trusted source. Email prospecting is about creating a connection.

When you are working as a Sales IT professional in email marketing, all you need to know is what exactly email marketing is.

What exactly is email prospecting?

Email prospecting is the opening of a relationship with a potential new customer. Well-designed and planned prospecting emails can be sent out 1-to-many in such a way as to appear to be 1-to-1.

With email marketing, you will have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

When should you use prospecting email?

When your company is entering a new market, or if you have a strong offering, but limited resources. It can be one of the most effective methods for reaching out to your target audience to prime the pump for a big sales push.

Why should you use prospecting emails?

Email prospecting enables you to extend your bandwidth and puts you in front of the prospects who need you most. Email prospecting is one of the most cost-effective ways to connect with new opportunities, communicate solution value and pave the way to closed deals. But executing properly is the key.

Key areas where a sales professional need to be careful.

1. Avoid Spamming

Today’s sophisticated SPAM filters manage to trash the majority of unsolicited email marketing before it ever hits an inbox. In fact, 90% of emails sent today are considered SPAM. To ensure that your lead generation efforts produce maximum exposure, you have to take steps to clear the way for your outgoing messages.

Spamming damages Company’s reputation. If you have been tagged as a SPAM sender, your ISP may block your IP address or domain from sending emails for up to 72 hours.

Before sending an email, make sure that you take proper precautions. Emailing the same message to 5 or more contacts in an organization is likely to get your email flagged as spam. Know your targets, and choose contacts carefully.

Avoid ALL CAPITALS, Promotional words like Cheap, Free and Bargain.

Do not send attachments and include your location. According to the CAN - SPAM act it requires email senders to disclose their physical address on all email correspondence.

Give recipients a clear way to opt-out – Always be sure to include an unsubscribe link in your email.

1. Subject lines should be catchy.

Always keep the subject line short and catchy. Creating interest to the prospect is the major challenge for a sales person, your subject line should give a clear message to the prospect why you are here and why the prospect should care about your email. Your subject line should be under 50 Characters.

1. Timing is important

Timing plays a crucial role, focusing on regional time zones is highly recommended.

If you are working for Indian region the best time will be 9 A.M to 10 A.M and afternoon 2:00 P.M.

1. Targeting ideal organizations and identifying their needs

Know who your prospects are and make a thorough research on the companies that you are targeting. Demonstrate them in the email that you are familiar with their industry in the email. Be specific your reason for contacting them has to be focused on helping your prospect achieve their goals. Always put the value proposition right up front.

Touch base with the right POC who have authority to take decision in the organization.

Advantages of email marketing

• Email Marketing is targeted

With email marketing, you will have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

• Increases Brand Awareness

With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

• Email Marketing is Measurable

Through email marketing we can clearly monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

• Email Marketing is Cost Effective

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets.

In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

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