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WEB DEVELOPMENT
Custom Website Development
Ecommerce Website Development
Software Development
MOBILE SOLUTIONS
Mobile Apps Development
Mobile UI Design
DIGITAL MARKETING
SEO Services
Social Media Marketing
Content Marketing
VIDEO ANIMATION
Video Scribe Animation
Flash Animation
eLearning Animation
GRAPHIC DESIGN
Brand Design
Brochure Design
Marketing Collateral

5 Things We Can Learn from Engadget.com about Blogging

One the best tech blogs in the world did not happen by accident. It took time, hard work and focus. Most of all, it took commitment. We looked long and hard and came up with a list of 5 things we call can learn from this behemoth.

1. Identify Your Niche: The blog is precise in its content. You will not see something here just because its popular or trending. If something doesn’t fit, don’t waste your time, move on.

2. Be Consistent: Post regularly, if you can’t find something to write about, look harder. Use tools like Google Trends, competitors to think of topics to cover.

3. UX Matters: Let’s face it, a shabby looking blog is never going to succeed. Its not only difficult to navigate, it portrays a lack of interest in the initiative. If you’re not serious about your blog don’t expect your visitors to be either.

4. Make Sharing Easy: In today’s time, it’s criminal to not use social media in your promotions. . If you’ve got great content that is share worthy, integrate social media plugins to make it easy for your readers to share it. Choose, social networks depending on the vertical you’re into. A fashion blog will perhaps do better with Pinterest. Not to say, Facebook and Twitter should be used less, but understanding your audiences social behavior is important.

5. Ride the Wave: A part of churning good content is to be on top of breaking news. Your aim at any point should be to break a news. If you can manage to do this consistently, you’ll soon be invited to events to cover events as they break (Think Apple launch events)

6 (Bonus) Feature Famous Authors: Sure, this will be difficult to begin with but there’s no harm in trying. Featuring famous guests to write on your blog is a sure-fire way to get attention.

How to Use Images in Email Campaigns

by Prabhakar on September 29, 2015 in Web

Unless you’re a “Nigerian prince” begging for cash until his “bank account” gets “unfrozen” and he can “pay you back,” there’s no reason your emails should look like spam.

Unfortunately, when you leave out images in favor of all text emails, your newsletters can seem morelow-rent than professional communication.

According to a recent study on email marketing effectiveness, 82% of people pay more attention to emails with pictures. Here are some dos and don’ts when it comes to using images in your emails, courtesy of Constant Contact:

DO: Limit the number of images you use. Three or fewer generally results in the highest click-through rate.

DO: Spotlight your products, services, employees, and customers.

DON’T: Use a PDF instead of your email template. Your content won’t display for many customers, and you won’t be able to track the number of clicks in order to strategize for future campaigns.

DO: Use stock photo sites for photos that you don’t have or can’t create on your own.

DO: Make sure your image is the right size or slightly larger — you can always crop an image that’s too big, but if the file is too small and you stretch it, the image will appear pixelated.

DON’T: Use sample stock photos that are watermarked. It not only looks unprofessional, it can lead to copyright issues.

And for the sake of people everywhere, let’s hope that fake Nigerian royalty doesn’t read this 

Email Marketing – An influential strategy to yield maximum ROI At Parnets Digital Advertisements Bangalore

Email Marketing – An influential strategy to yield maximum ROI

Now a days Email marketing is utilized by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method may not immediately understand why it is so popular amongst companies in a variety of industries, but here are many reasons why email marketing is seen by many as an important marketing tool.

There are a lot of misconceptions about email prospecting. It is time to stop being afraid to use email to reach new customers. Effective email prospecting involves contacting well-qualified prospects with repeat touches that establish you as a trusted source. Email prospecting is about creating a connection.

When you are working as a Sales IT professional in email marketing, all you need to know is what exactly email marketing is.

What exactly is email prospecting?

Email prospecting is the opening of a relationship with a potential new customer. Well-designed and planned prospecting emails can be sent out 1-to-many in such a way as to appear to be 1-to-1.

With email marketing, you will have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

When should you use prospecting email?

When your company is entering a new market, or if you have a strong offering, but limited resources. It can be one of the most effective methods for reaching out to your target audience to prime the pump for a big sales push.

Why should you use prospecting emails?

Email prospecting enables you to extend your bandwidth and puts you in front of the prospects who need you most. Email prospecting is one of the most cost-effective ways to connect with new opportunities, communicate solution value and pave the way to closed deals. But executing properly is the key.

Key areas where a sales professional need to be careful.

1. Avoid Spamming

Today’s sophisticated SPAM filters manage to trash the majority of unsolicited email marketing before it ever hits an inbox. In fact, 90% of emails sent today are considered SPAM. To ensure that your lead generation efforts produce maximum exposure, you have to take steps to clear the way for your outgoing messages.

Spamming damages Company’s reputation. If you have been tagged as a SPAM sender, your ISP may block your IP address or domain from sending emails for up to 72 hours.

Before sending an email, make sure that you take proper precautions. Emailing the same message to 5 or more contacts in an organization is likely to get your email flagged as spam. Know your targets, and choose contacts carefully.

Avoid ALL CAPITALS, Promotional words like Cheap, Free and Bargain.

Do not send attachments and include your location. According to the CAN - SPAM act it requires email senders to disclose their physical address on all email correspondence.

Give recipients a clear way to opt-out – Always be sure to include an unsubscribe link in your email.

1. Subject lines should be catchy.

Always keep the subject line short and catchy. Creating interest to the prospect is the major challenge for a sales person, your subject line should give a clear message to the prospect why you are here and why the prospect should care about your email. Your subject line should be under 50 Characters.

1. Timing is important

Timing plays a crucial role, focusing on regional time zones is highly recommended.

If you are working for Indian region the best time will be 9 A.M to 10 A.M and afternoon 2:00 P.M.

1. Targeting ideal organizations and identifying their needs

Know who your prospects are and make a thorough research on the companies that you are targeting. Demonstrate them in the email that you are familiar with their industry in the email. Be specific your reason for contacting them has to be focused on helping your prospect achieve their goals. Always put the value proposition right up front.

Touch base with the right POC who have authority to take decision in the organization.

Advantages of email marketing

• Email Marketing is targeted

With email marketing, you will have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

• Increases Brand Awareness

With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

• Email Marketing is Measurable

Through email marketing we can clearly monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

• Email Marketing is Cost Effective

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets.

In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

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09019162225/09902269609
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Email:info@parnets.in

How to fill a dropdown combo box in PHP from MySQL database table

Parnets Digital Advertisements

This is an easy to use code to select records from MySQL database table and display in dropdown combo box using PHP.

$cn=mysql_connect($db_host,$db_user,$db_password) or die(mysql_error());
mysql_select_db($db_name,$cn) or die(mysql_error());
$sql = "SELECT field_name FROM table_name";
$rs = mysql_query($sql) or die(mysql_error());
echo "<select>";
while($row = mysql_fetch_array($rs)){
echo "<option value='".$row["field_name"]."'>".$row["field_name"]."</option>";
}mysql_free_result($rs);
echo "</select>";

How to select and display MySQL records data in PHP

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This is the simplest code to select and display records from MySQL database table and display in PHP.

$cn=mysql_connect($db_host,$db_user,$db_password) or die(mysql_error());
mysql_select_db($db_name,$cn) or die(mysql_error());

$sql = “SELECT field_name FROM table_name”;
$rs = mysql_query($sql) or die(mysql_error());

while($row = mysql_fetch_array($rs)){

echo $field_name = $row["field_name"];
echo “</br>”;

}mysql_free_result($rs);

How to send HTML mail in PHP

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To send HTML mail in PHP, you need to use some additional headers. Below is the code to send HTML mail in PHP.

$to = “recipient@domain.com“;
$subject= “Subject of email”;
$message= “This is <h1>HTML</h1> mail.”;
$fromName = “Name of the sender”;
$fromEmail = “sender@domain.com“;

// To send HTML mail, the Content-type header must be set
$headers  = “MIME-Version: 1.0″ . “\r\n”;
$headers .= “Content-type: text/html; charset=iso-8859-1″ . “\r\n”;

// Additional headers
$headers .=”From: $fromName <$fromEmail>”.”\r\n”;

//Mail function
mail($to, $subject, $message, $headers);

where you get in-depth knowledge of all the 15 modules of digital marketing with practical hands-on exposure.

Digital Marketing Overview (www.parnets.in)
Learn the fundamentals of digital marketing along with complete understanding of digital marketing process.
Website Planning & Creation
How to plan, conceptualize and create an engaging website from scratch
Search Engine Optimization
Get the power in your hands to rank any webpage on top of search engines for your desired keywords
PPC Advertising & Google Adwords
How to successfully create, run and optimize PPC campaigns in Google adwords for better conversions with low cost.
Social Media Marketing
Reaching out the customers on social networking sites like Facebook, Twitter, LinkedIn etc.
Mobile Marketing
Building mobile apps on android and iOS devices, mobile friendly website and advertising on mobile devices.
Google Analytics
Measure, Analyse and improve the performance of your online marketing campaigns.
Online Display Advertising
Learn how to run flash, banner and various other form of advertisements on third party websites.
Email Marketing
How to shoot thousands of emails, reach inbox, generate leads and sales with email marketing.
Ecommerce Marketing
How to sell products on an eCommerce websites.
Lead Generation For Business
Master the art of generating leads online and converting them into sales by creating landing pages, thank you pages and A/B testing.
Content Marketing
How to create and distribute relevant content on web to attract targeted website visitors and generate potential leads.
Creating Internet Marketing Strategy
How to strategize digital marketing for any business and with right set of digital marketing mix.
Affiliate Marketing
Learn from India’s most reputed affiliate marketer Prabhakar Tiwari​) how to make money online by generating leads and sales for other companies as a part time/full time affiliate marketer.
Making Money Via Adsense & Blogging
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We provide IT Services for .NET, MVC, PHP, Wordpress, Magento and many more skills.

Our Services : Web Design – Responsive, Web Apps, Android Mobile Apps, .NET Programming, PHP Programming, Desktop Apps, Web Hosting, SEO

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The 4 Digital Advertising Trends That Are Reshaping Advertising at Parnets Digital Advertisements

People know a great ad when they see one, but getting that ad to right people at the right time is an art unto itself. As innovation in advertising technology renders old tactics obsolete, it also opens new opportunities to reach your audience. 

The central questions in digital advertising today are: Where will people listen? What content will they engage with? How do I reach them? The answers are key to understanding four trends that are shaping the industry.

1. Mobile video advertising.

Mobile video consumption is growing rapidly and providing advertisers with a way to reach consumers when they are paying attention. Between Q3 2012 and Q3 2014, smartphone and tablet video consumption grew 400 percent and now accounts for 30 percent of all online videos played, according to Ooyala’s Global Video Index. This trend has been helped along by the expansion of fast 4G/LTE coverage. The bigger iPhone 6 screen and the popularity of other ‘phablets’ (large-screen smartphones) also reflect the growing importance of mobile video. As phablets saturate the market, they will in turn feed the growth of mobile video.

Mobile video viewers are what you might call a "captive" audience. When TV commercials begin, people look down at their phones. On the bus or subway, people focus on their digital screens instead of the ads passing by in the cityscape. When radio ads begin, people change the station. However, when people are already looking at their smartphone, nothing is going to distract them. Use mobile video ads to take advantage of this undivided attention.

2. Native advertising.

When websites feature advertisements that emulate the content and style of their own site, we consider it native advertising. Native ad spending will climb from $3.2 billion in 2014 to $8.8 billion by 2018, largely because advertisers are seeing above average engagement with this format, according to an eMarketer forecast.

Native ads are typically long-form blog posts, infographics or videos that aim to inform, entertain and inspire people without directly promoting a product. For example, a banner ad from a clothing retailer might promote a winter clothing sale, but a native ad from the same retailer might discuss winter fashion tips instead. Typically, native ads are tagged with a disclaimer such as “sponsored content”, “paid post” or “promoted by”.

If you’re targeting millennials, who tend to be put off by "salesy" ad content, consider native advertising. Now that publishers are partnering with advertisers in the production process (i.e. helping them write and edit), it’s easy to get expert help.

3. Viewable impressions.

Until recently, digital advertisers were very susceptible to fraud. Many were misled into paying for bottom-of-the-page ads that no one scrolled down far enough to see. "Click fraud" was also a huge risk. Essentially, some people realized they could run up their competitors’ advertising bills by creating computer programs (“bots”) that automatically click ads. This practice became so rampant that fraudulent bot traffic may have cost the advertising industry as much as $11.6 billion in 2014. Thankfully, new viewability technology and an advertising model called “viewable impressions” are eradicating both of these problems.

With viewable impressions, advertisers are only charged if the ad appears on a user’s screen for a minimum duration. According to the industry standard, for a display ad to count as a viewable impression, 50 percent of the pixels have to appear on the screen for a minimum of one second. For video, 50 percent of pixels have to appear for a minimum of two seconds. Bots can’t create fraudulent viewable impressions because they can’t complete the actions that distinguish a genuine user view from a false one.

However, in many cases, one or two seconds isn’t nearly enough time to engage a viewer. When you purchase viewable impressions, make sure you have the option to buy guaranteed time slots (e.g. five, 10 or 20 seconds), especially if you plan to run video ads. If you purchased a 10 second slot, you’d only be charged if your ad was continuously viewable for ten seconds or longer. The rate you pay reflects the total amount of time your audience spends with the advertisement.

4. Behavioral data.

New channels, tactics and payments models will only serve your marketing efforts if ads reach the right people. Rather than spending your budget on a large set of consumers, you can more efficiently use behavioral data to target people who fit your customer persona.

While advertisers commonly target individual websites where they expect their customer to hang out, behavioral data improves upon this approach by allowing you to target groups of people across multiple advertising properties. Behavioral targeting providers can profile a group (e.g. mothers with young kids) based on an analysis of online searches, Internet browsing habits, purchasing history and much more. If you’re targeting specific types of consumers, behavioral data can mean the difference between a bungled campaign and a huge victory.www.parnets.in

Mobile video ads, native advertising, viewable impressions and behavioral targeting are the defining trends in digital advertising. The strategies that worked for advertisers for the past five years won’t work indefinitely. As these trends illustrate, the channels are continually changing, and the audience on the other end has new habits and preferences. Get the most out of your advertising spend by testing these new four strategies and discovering what works for you.

www.parnets.in

Top 10 Tips & Tricks to Increase Adsense Revenue

AdSense is progressively developing as a technique for profiting over the web. As a blogger, you have likely fiddled with Google AdSense, produced a portion of the commercial units and put them on your online journal or site to make benefits from this method. Google AdSense may appear to be so easy to utilize yet like any money creating system, you can make an enormous change and acquire exceptionally. In a perfect world, it is the least complex improvements and cleaning of advertisements that that will win you more clicks and eventually more cash. Consider the accompanying 10 techniques on the best way to expand AdSense income:

1. Use advertisements where they are more inclined to be seen

Do you know when or where your advertisements are more inclined to be seen and in the long run win more clicks? The mystery is putting them adjoining something that the client is more inclined to click on. A client’s eyes for the most part takes after the mouse and on the off chance that they detect an alluring commercial near to what they are going to open, it improves their probability of clicking on your advertisement. Whether it is an share button or a social media button, discover what your clients like and spot your advertisements alongside such.

2. Make a list of high CPC based keywords and utilize them admirably

Pivotal words are still vital when working online on the grounds that they will be utilized every now and then to discover content over the web. Create a decent rundown by utilizing the savviest instruments accessible or by basically watching and precisely estimating what clients are liable to search for. When you have such watchwords, never utilize them the spam way. Spread them characteristically and sensibly as if you are a talented essayist attempting to impart important content identifying with that specific subject. For an article that has 500 words, utilizing the catchphrases no less than 4 or 5 times will be sensible. Be mindful so as to spread them equitably such that your written work looks characteristic.

3. Use colors of web matching with your design

Visual offer is an imperative variable on the off chance that you yearning to profit on the web. To pull in more guests and request them to click on your advertisements, in this manner, the adverts must mix with the whole content to show up just as it was outlined by some master. Notwithstanding, you must be mindful so as not to make the promotion horrendously like the content on the grounds that you would have damaged Google AdSense strategies. Then again, in any case, they don’t need to sound like ads by looking so odd. To strike a sensible offset, make key arrangements, for example, coordinating the shading of your promotion content with that of your content.

4. Make you site dynamic

On the off chance that you offer quality and authentic content, there are clients who will visit your site every once in a while. With this trust comes a negative uprightness on the off chance that you don’t shake up your site every now and then. Clients will be so acquainted with where and how you put your advertisements and with time they will begin evading them. To dodge this, shake your site regularly and change the position of your advertisements. As you test distinctive areas and watch your promotion appraisals, stop to take a gander at you tests and actualize the techniques that earned the most astounding rating.

5. Use ad analytics

If you utilize advertisement reporting devices to know the amount of cash you are owed, maybe the time it now, time you made more utilization of this goldmine. There are huge amounts of data in promotion instruments that will fundamentally climb your income. For example, the instruments can help you focus the impact of changing advertisement sizes on your site. Essentially, you can ponder the impact it will have on your rating on the off chance that you change the site content and format.

6. Go for being a resource and not a destination

While utilizing advertisements is the main practical method right now, you ought to comprehend that each and every promotion has a decent amount in pushing individuals far from your site. On the off chance that you yearning to assemble a website with standard perusers, in this manner, putting a promotion after every passage is not a sensible thought. Putting promotions between your writings will clearly procure more clicks contrasted with advertisements that are put autonomously on one of the corners however you will clearly lose some of your guests.

In that capacity, it is critical to comprehend that you will gain more cash with AdSense in the event that you get more guests from internet searchers. On the off chance that you offer your guests the accurate content that they are searching for, this builds your trust and will at last provide for you a higher rating. Be keen and abstain from putting each profitable asset on your site. Rather, make the sort of resource that will force clients to advance keeping in mind the end goal to discover more data on the point that they love. With time, this provides for you a chance to sneak in the advertisements without losing the regular visitors.

7. Advance your pages with a considerable measure of power

On the off chance that you longing to get expanded natural movement from web crawlers, making exceedingly convincing content is only a small amount of what you have to do. It likewise incorporates making backlinks and advancing the pages like somebody who would not joke about this. Other than utilizing on interpersonal organizations, for example, Twitter and Facebook, visitor posting is an alternate technique you can use to advance your pages. On the off chance that there are any significant online gatherings, take part as well and you will fundamentally promote your pages to expand the sum that you make from AdSense.

8. Use different promotion systems

On the off chance that you endow your whole promotion stock to one advertisement system, it implies they will pay whatever sum they wish for a specific stock. To keep away from this, work with a few promotion organizes and pick those with fluctuating businesses, geographic areas, qualities and battles. Yet by what method will you assign inventories to all these notice systems?

Other than measuring which notice system you lean toward on the premise of the sum that they pay, the most sensible procedure is to sell your inventories and surrender to one who pays most astounding. Along these lines, you get to profit with a few choices nearby on the off chance that one turns questionable.

9. Play legit and stay genuine

Various individuals may settle on a shoddy move of asking their companions and relatives to click on their advertisements. On the other hand, Google is keen and will soon understand this trap. When you lose your AdSense record, make sure that you will never have it back. As opposed to settling for such a straightforward extortion, hence, stay basic and genuine. Work some way or another up the stepping stool by posting consistently and captivating with your group of onlookers to win the trust that will really twofold your salary.

10. Go for diverse ad sizes

Accessible data demonstrates that a more extensive promotion is liable to acquire a greater number of clicks than a taller one. More extensive promotions are anything but difficult to peruse on the grounds that the guest won’t be compelled to skip lines and will in this way prompt more clicks. Nonetheless, you have to investigation frequently with different notice sizes to focus the most suitable for your site. This where systematic apparatuses prove to be useful. Indeed thus, don’t squander an excessive amount of time testing promotions and promotion sizes until you overlook that you should offer quality content.

In synopsis, AdSense is not all that hard a baffle that you can’t explain. In actuality, it is a decent asset to play around with and acquire more cash. Don’t be hesitant to blend things up until you get a mix of plans and methods that will guarantee you of the greatest income.www.parnets.inwww.parnets.in

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sitesor emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

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